Vendor Services
Access Networks delivers results for IT Vendors to ensure revenue, profitability, market share and brand presence goals are maximised.
5 Step Process
The technology segments that Access Networks covers are as follows:
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Networking and Wireless
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Telecommunications and Connectivity
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Cyber Security
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Internet of Things (IoT)
Access Networks has a simple 5 step process to assist new or existing vendors in their quest for growth in the NZ market.
Access Networks Ltd was established in early 2018 to assist vendors and resellers in the New Zealand market to develop their sales and brand presence.
1
Market Appraisal
We assess the current state of the market covering off detailed aspects around market size, main competitors, distribution and reseller landscape. The output of the market appraisal is a recommendation on the full go to market plan for the Vendor. This includes the best Distributor to go with and reasons, the channel recruitment plan including detailing who the key targets are. A marketing and media communication plan is included with recommendations on the initial launch. Details are provided on the reseller recruitment plan including reseller training (Sales and Technical)
2
Implementation
Once agreement is reached on the Go to Market approach, Access Networks then implements the strategy and plans as outlined. We set benchmark objectives with the vendor which become the framework for measurement. We provide weekly reports on the progress including setting up any meetings with the vendor as and if required. We act on the vendors behalf if required.
3
Execution
Once we are under way the key phase is effective execution.
These are broken into 3 parts:
a) Distributor and Reseller onboarding
b) Sales and Technical Training
c) Brand Marketing and Media PR
4
Reporting
Monthly reporting is provided on all the above to monitor and measure progress as well as to identify any modifications needed in the approach. Reports include reseller activity and numbers trained as well as pipeline generated. Any and all media and social media coverage is included in the monthly reports.
5
Review
After the initial 3 months we conduct a full review with the vendor to analyse performance against agreed metrics. We then re-set objectives for the next 3-month period.
Resources
Resources we provide and have access to include:
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Local NZ Media
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Marketing agencies
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Recruitment agencies
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Training Facilities
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Research Agencies